The COVID-19 pandemic has disrupted many business sectors in ways that no-one could have predicted. As with any period of economic upheaval, there have been winners and losers, and as we adjust to the ‘new normal’, it’s becoming clearer as…
The importance of colour When we chose orange as our colour, it was no accident. Orange is associated with creativity (and we’re all about that here at Sainsbury Design). It’s also a bright, energetic and optimistic colour (yes, yes and…
Even before the coronavirus pandemic, the packaging industry was facing unprecedented disruption – and the events of 2020 will only accelerate this process. As with any period of turbulence, there are both challenges and opportunities. Brands and packaging converters…
Angela Driver, MD and owner of Sainsbury Design (pictured above) believes great design can be both beautiful and purposeful. It should be functional and perform perfectly at every touchpoint of the consumer journey, from standing out on shelf to being…
Online retail sales are currently growing at around 20 – 35% per year, and ecommerce now accounts for around R37 billion in sales per annum, or approximately 2% of all retail sales in the country. The continued increase in…
The events of 2020 have shown that trying to predict trends can be very tricky – at the start of this year, the coronavirus was still (in most people’s minds) a localised health problem in one city in…
In 2020, we’re going to see packaging look to the future (by being more responsible and sustainable) and to the past (taking inspiration from vintage designs). Ultimately, it’s about the simplification of packaging to appeal to time-starved consumers. 1. Packaging…
We live in the era of big data, where huge volumes of information are collected about people, and presented to them, every day. When designing a new product or brand, this data can be used to inform the creative decisions…
If you’ve tried to market or sell anything in South Africa, you’ll be familiar with the LSM scale. It’s a way of measuring people’s relative wealth and is frequently used to divide people into target audiences for marketing campaigns. For…
“All the king’s horses and all the king’s men will never gather up all the plastic and put the ocean back together again.” The debate about plastic packaging as become very emotional. As a specialist packaging design agency, we’re conscious…
