Pack Revamp.
Research indicated that while consumers identified with specific variants, there was a need to evolve the brand to upweight the iconic Playboy branding whilst strengthening the identity of each variant.

Challenge:
To develop a clean, contemporary brand look for the range, whilst still giving each variant room to be a hero product to consumers.

Solution:
Using a bold white Playboy “bunny” logo for immediate brand recognition and differentiation from competitors.