Playboy - Core Range - Gold Pack Winner

Pack Revamp.
Research indicated that while consumers identified with specific variants, there was a need to evolve the brand to upweight the iconic Playboy branding whilst strengthening the identity of each variant.

To develop a clean, contemporary brand look for the range, whilst still giving each variant room to be a hero product to consumers.

Using a bold white Playboy “bunny” logo for immediate brand recognition and differentiation from competitors.


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