Personal Touch Concentrate
Pack Revolutionary Concept.
The opportunity existed in the market to follow the market leaders and extend the core range of 2litre and 500ml refill fabric softeners into a more premium priced category of concentrated fabric softeners.
Challenge:
Utilising the well known brand name and logo for identification purposes, yet establishing a new and premium look for the new range which visually cues the high fragrance benefit of the range.
Solution:
Easy to hold premium bottle shape.
Full shrink sleeve packaging to maximise branding.
Colour coded variants for clear identification on shelf.
Beautiful visuals to depict variant fragrances.