Personal Touch Concentrate

Pack Revolutionary Concept.
The opportunity existed in the market to follow the market leaders and extend the core range of 2litre and 500ml refill fabric softeners into a more premium priced category of concentrated fabric softeners.

Utilising the well known brand name and logo for identification purposes, yet establishing a new and premium look for the new range which visually cues the high fragrance benefit of the range.

Easy to hold premium bottle shape.
Full shrink sleeve packaging to maximise branding.
Colour coded variants for clear identification on shelf.
Beautiful visuals to depict variant fragrances.


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