Line Extension to New Formats.
Following the success of Kellogg’s Granola format, it was decided to launch a Granola Bar format inspired by the 2 existing core Granola variants.
The Granola Bar variants would be Cranberry & Linseed and Oat & Yoghurt.

Challenge:
To present multiple concept directions, generate appetite appeal through photography and back of pack appetite amplification. This would be across 2 variants and multiple formats and the project had to be completed through to repro and handover within a very limited timeframe.
To “build” bars in line with the samples received due to limited availability of sample bars.

Solution:
Using our entire agency team to turn concepts around within 24 hours.
Overlapping the pre-production planning and rolling out of flat concept packs.
Managing incoming technical information to ensure compliance.
Nurturing our client relationship at every stage of the project to ensure a stunning end result that met the brief and was achieved within the time-frame.