Kelloggs Granola Bar

Line Extension to New Formats.
Following the success of Kellogg’s Granola format, it was decided to launch a Granola Bar format inspired by the 2 existing core Granola variants.
The Granola Bar variants would be Cranberry & Linseed and Oat & Yoghurt.

To present multiple concept directions, generate appetite appeal through photography and back of pack appetite amplification. This would be across 2 variants and multiple formats and the project had to be completed through to repro and handover within a very limited timeframe.
To “build” bars in line with the samples received due to limited availability of sample bars.

Using our entire agency team to turn concepts around within 24 hours.
Overlapping the pre-production planning and rolling out of flat concept packs.
Managing incoming technical information to ensure compliance.
Nurturing our client relationship at every stage of the project to ensure a stunning end result that met the brief and was achieved within the time-frame.


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