Country Fresh Ice Cream
A premium take-home ice cream brand.
Upgrading the tub to allow seamless IML branding presented an opportunity to develop a more premium look and feel.
The premium design also needed to allow for colour blocking that would be visible in all storage formats (upright and coffin freezers).
New photographs of real ice cream, with a premium-feel serving suggestion.
Deeper brand colour in line with consumer associations with indulgence and premium quality.
Using the blue stripe to display all branding and content and lead the eye from tub to tub in the retail freezer display, thereby creating a sense of abundance and luxury.
Silver ribbon device used to signify a seal of quality.