Instore Awareness.
We were tasked with creating instore awareness of 3 new Cetaphil products and their benefits.

Challenge:
To showcase ingredients and benefits and generate awareness of new products within the parameters of the Cetaphil global packaging guidelines.
To make the new products stand out on shelf.

Solution:
Determining the key message for each new product.
Creating a visual representation of the key benefits.
Using dedicated POS elements to achieve product visibility within a homogenous brand identity.
Using cross merchandising units to communicate with target audiences.
Using innovative on-shelf framing around the new products.
Using category banners and parasite units to create awareness and association.