We were tasked with creating instore awareness of 3 new Cetaphil products and their benefits.
To showcase ingredients and benefits and generate awareness of new products within the parameters of the Cetaphil global packaging guidelines.
To make the new products stand out on shelf.
Determining the key message for each new product.
Creating a visual representation of the key benefits.
Using dedicated POS elements to achieve product visibility within a homogenous brand identity.
Using cross merchandising units to communicate with target audiences.
Using innovative on-shelf framing around the new products.
Using category banners and parasite units to create awareness and association.